ITB Executive Interview: Big Data & Intelligent Data Analysis: Death Of Traditional Advertising?!
Big Data and artificial intelligence are turning the advertising world upside down. Innovative data analyses are being used to create sophisticated personality profiles. Highly individualized advertising messages are being produced and communicated for this purpose. The results: A quantum leap in advertising effectiveness and entirely new dimensions of target marketing. The Chief Data Officer of Cambridge Analytica, the illustrious data-analysis company, explains which lessons companies can learn from his experience in the recent US presidential election.
Dr. Alexander Tayler, Chief Data Officer, Cambridge Analytica
Andy Owen-Jones, Co-Founder & CEO, bd4travel