IDFA Loss: Real Data & Real Talk



Read about it in the GameMakers newsletter:

We talk about real-world data and the implications of IDFA deprecation.
Now there has been a lot of VERY BAD information being published on this topic. So today we have with us 3 real-world practitioners and some real data about what’s actually happening.

More specifically we will discuss:
#1. Real world data and impact of IDFA Deprecation
#2. Specific changes to how we do UA and Marketing based on the effects of IDFA Deprecation
#3. Implications to product and monetization design
#4. Who are likely winners & losers from these changes?

SPEAKERS:
1. Brian Bowman, CEO of Consumer Acquisition:
2. Matej Lancaric, Independent UA & Marketing Consultant:
3. Warren Woodward, Co-founder and Chief Growth Officer at Upptic:

Overview:
0:00 Intro
2:15 Games Impact: Real Data
12:02 Winners, Models, Supercell
16:47 Algo Instability, Lookalikes
20:43 Google Performance
23:35 Unity Perf Explained
26:20 ROAS Loss
30:05 Specific Marketing Changes
36:43 SKAdnetwork Conv Value
43:17 Creative Testing on iOS
44:43 Reactivation Campaigns
46:13 Strategic Maneuvering
48:56 CPG Marketing
53:20 Product Implications
56:42 Winners & Losers

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