IAB Digital Summit, 2018: Knowing me – The Rise of Alternative Data

Lee Naik, CEO of TransUnion Africa, addressed the IAB Digital Summit in Johannesburg recently. Watch him unpack the concept of knowing your market in a better way by using alternative data and trender data, and converging digital aspirations with offline reality in digital marketing. “If content is king, then context is god. If context is god, then data is its religion. – Richard Frankel”


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